Pundemonium
Answer: COMICS
Farid Khuri-Makdisi

The 18 panels can be rearranged into 6 puns of the form "What do you call a _ _? A __ !". When completed, they each yield a letter in morse code.
To order the letters, we notice that the answers are all shades of rainbow colors corresponding to the rectangles on the bottom.

Appundix: